Branding Questionnaire

This questionnaire is an incredibly important step in the process; it allows us to understand your brand and then site goals and overall aesthetic. The more detail you provide, the better the overall outcome will be. Please take your time thoughtfully answering the questions below.

Thank you!

Name of Business

Your Name

First Name

Last Name

Who on the Team will be involved in this branding process?

Please give us names and email addresses for the team members that will be helping us making decisions on the new logo and branding.

Do you have a tagline? Does this need to be developed?

Please describe your primary target audience? (EX: donors, foundations, general public, etc.) Please describe your secondary target audience?

In 5 to 10 words describe the look and feel that you want to convey to the target market?

EX: Exciting, Open, Inviting, Colorful etc.

LOGOS: Please list 3 logos that you really like?

Logo 1

http://

What do you like/dislike about it?

Logo 2

http://

What do you like/dislike about it?

Logo 3

http://

What do you like/don't like about it?

Show us a logo or two that you DON'T like and why?

Add the link to the logos.

Have you given any thought to fonts?

Serif

San Serif

Script

Decorative/Hand-Drawn

Open to ideas

Do you have specific fonts you like? What font is used in main logo?

Thoughts on colors for logo/branding

Colors you like or don't like?

Anything else that will be helpful as we are thinking about your new branding?

What is your mission statement? Is it finalized?

BRANDING QUESTIONNAIRE

/ Raleigh - Durham - Chapel Hill / chat@followtheloop.com