THE CLIENT

Logo of Foster Family Alliance of North Carolina featuring a blue pentagon with five stylized human figures around it.

THE NEED

  • Full Branding

  • Brand Expansion - added 2 sub-brands

  • New Website 2019, Website refresh

  • Monthly Retainer: Design, Campaigns, Strategy, Content Editing, Social Media, Newsletter

A woman with blonde hair, glasses, and a white sleeveless top, smiling with arms crossed.

Nonprofits often face unique challenges in conveying their message effectively while engaging with their audience.  Working with The Loop has been the single best decision for us as a nonprofit.  They are incredibly creative at crafting compelling narratives that resonate with our target audience and foster meaningful connections. The Loop has been invaluable in establishing an online presence for Foster Family Alliance of NC and showcasing the impact of our organization.

We are grateful to be partnering with The “Loopsters”, leveraging their expertise in communication, design, and content creation:  They are a driving force behind the success of our organization, enabling us to thrive and continue our meaningful work.

Gaile Osborne, Executive Director, Foster Family Alliance

THE START

In 2018, Loop submitted a proposal for a brand and logo design for a nonprofit that was reinventing itself after being closed for 3 years. Our proposal was accepted, and today, FFA has grown from an all-volunteer organization to a bustling staff of five who advocate and support foster, kinship, and adoptive families in North Carolina.

We are proud to help FFA get information, training opportunities, and support services out to those who need them.

Collection of logos for Foster Family Alliance of North Carolina in various styles and designs.
Website homepage of Foster Family Alliance of North Carolina featuring a family photo of two adults and two children smiling outdoors, with text about fostering, kinship, and adoption, and buttons to join the alliance or support FFA.

SOCIAL

The primary focus of the Foster Family Alliance of NC (FFA)'s social media strategy revolves around disseminating crucial information about the foster care, kinship, and adoption processes in North Carolina.

Rooted in its mission to educate, advocate, support, and cultivate partnerships that yield favorable outcomes for children, youth, and resource families, FFA's social media endeavors are purposefully designed to establish connections with these resource families while offering them invaluable information and assistance.

With the pressing need for resource families in North Carolina, social media also serves as a vital conduit for outreach efforts. By utilizing the platforms of Instagram, Facebook, and Twitter, FFA capitalizes on the chance to reach out to a wider audience and bridge the informational gap. Central to this endeavor is the act of supplying prospective resource families with comprehensive details while affording them a glimpse into the support infrastructure that FFA has committed to providing.

Over the past 18 months, FFA's presence on social media has witnessed significant growth in terms of followers. Through engaging campaigns, the organization has managed to foster a burgeoning community of individuals who are passionate about the welfare of children and the betterment of resource families. As FFA continues to expand its digital footprint, it remains steadfast in its dedication to its mission, using social media as a dynamic tool to effect positive change and offer meaningful connections within the realm of foster care, kinship, and adoption in North Carolina.

FFA's social media channels now boast a unified and consistent visual brand identity. FFA has directly observed the influence of these endeavors on enhancing awareness, bolstering its overall reputation, and driving interest in the organization.

A graphic with help suggestions for supporting foster children, including offering respite, babysitting, accompanying to appointments, bringing a meal, donating, running errands, and praying. The text reads, 'If you can't foster & adopt, offer respite or babysit, accompany to appointments, bring a meal maybe a coffee, donate, run errands, pray. Everyone can do something!'. Logo of Foster Family Alliance of North Carolina at the bottom.
Flyer for a book study on trauma, resilience, and healing titled 'What Happened to You?' by Bruce D. Perry and Oprah Winfrey. The sessions are held via Zoom on Mondays from 8 to 9 pm, starting September 12 and ending October 17. Participants receive free training hours for licensing, four hours for reading the book, and one hour for each session attended.
A website page showing the Foster Family Alliance of North Carolina's training and events calendar for May 2023, with a highlight on the first day of Asian Pacific American Heritage Month. The background features large, partially visible text saying 'EVENTS' and 'NEVER MISS A THING' at the top and bottom.
Cover page of a magazine titled 'Fostering Families Today' with a photo of a diverse group of smiling people sitting on front steps with a dog. The cover highlights topics like respite care, therapeutic foster care, and food insecurity, dated March/April 2023.
A quote by Jody Landers about children born to women and the privilege of motherhood, with the Foster Family Alliance of North Carolina logo at the bottom.
A woman hugging a young girl in a kitchen, both smiling. The scene is part of a virtual event with an overlay quote: 'Tori is a living example of how our bruises help heal others...' by Tori Hope Peterson, hosted by Foster Family Alliance of North Carolina.

NEWSLETTER

Tasked with a compelling mission, Loop Creative was entrusted with the creation of a robust newsletter campaign tailored to individuals within the foster care, adoption, and kinship community. The aim was crystal clear: to deliver pertinent information and valuable resources to this audience. Through meticulous planning and creative innovation, Loop Creative set out to establish a meaningful connection.

In a testament to their dedication and expertise, the newsletter campaign has flourished remarkably. Over the past 12 months, the audience has swelled impressively, with subscriber numbers soaring by more than 1300. In the past 6 months, the average click rate was 6.2% while the average open rate was 35.4%, both exponentially higher than industry averages.

This surge in engagement stands as a testament to Loop Creative's prowess in crafting content that genuinely resonates with the community's interests and needs. Through their skillful orchestration, Loop Creative has succeeded in not only disseminating information but also in fostering a dynamic and thriving network of subscribers who seek knowledge and support within the foster care, adoption, and kinship sphere.

An illustration of crumpled paper cutouts of diverse human profiles in various skin tones. Overlaid text reads "Black History Month February 2023" and the logo of Foster Family Alliance of North Carolina.
A group of diverse people reading together, promoting Foster Care Month in May 2023, organized by the Foster Family Alliance of North Carolina.
Flyer for Foster Family Alliance of North Carolina, with questions inviting support and advocacy for foster children, contact information, and social media icons.

EXPANSION

Branding & Website

Recognizing the need for streamlined and easy-to-understand information within a complex landscape, FFA took proactive steps to address a glaring gap. Acknowledging the challenges posed by intricate government websites, which often prove daunting to navigate and comprehend, FFA embarked on a pivotal mission.

Entrusted with this endeavor, Loop Creative was commissioned to construct a website that would consolidate all the essential information into a singular, accessible hub. The objective was clear: to present the information in a visually appealing and user-friendly format that simplifies comprehension. Loop Creative created a virtual space that not only offers a cohesive repository of vital data but does so in a manner that is aesthetically pleasing and easily digestible. This collaboration stands as a beacon of FFA's commitment to clarity and accessibility, ensuring that individuals seeking guidance within the foster care, adoption, and kinship realm can access indispensable insights without grappling with complexity.

NYC Foster Care logo with stylized letters and dark blue background
Website homepage for foster care organization with text explaining what foster care is and a photo of three smiling children outdoors making muscle poses.
A smiling young boy at a foster care event with yellow and white text about the need for foster and adoptive parents.

Branding & Website

In a move to address a crucial need, FFA identified the importance of offering foster families a dedicated space where they could access essential items for their children without financial burden. This vision gave rise to the "Giving Tree of WNC," an invaluable foster care closet. Recognizing the necessity for a distinctive brand identity and an online platform to facilitate this noble initiative, FFA turned to the expertise of Loop Creative.

With a clear focus on making a positive impact, Loop Creative embraced the challenge of crafting both the branding and website for the Giving Tree of WNC. Through a harmonious blend of creativity and purpose, they translated FFA's aspirations into a compelling brand identity that resonates with compassion and care. The subsequent website, meticulously designed by Loop Creative, serves as a virtual haven, seamlessly connecting foster families with the resources they require. This collaboration between FFA and Loop Creative stands as a testament to their shared dedication to fostering a supportive community, where foster families can access essentials with ease and dignity through the Giving Tree of WNC.

A stylized blue and green outline of a tree next to the purple text 'The Giving Tree of WNC'.
Clothing rack with children's jackets, sweaters, and shirts, with purple text overlay reading 'a resource for foster and kinship care'
A webpage with sections on how to donate, volunteer, and support, featuring icons of a shirt, a heart, and a pie chart, with purple headings and buttons.