Logo with a silhouette of a girl and a horse inside a circle, with the text 'Hope Reins' below.

THE CLIENT

THE NEED

  • Graphic Design

  • Printed Newsletter

  • Campaigns

  • Brand Expansion - adding subbrands

PARTNERSHIP

2022 YEAR END CAMPAIGN

In 2022, Raleigh non-profit Hope Reins needed a marketing agency to help with campaigns and graphic design. They turned to Loop Creative to support their fundraising efforts. 

We enhanced their existing brand and created high-end print collateral that has taken their fundraising to the next level.

A young girl with blonde hair and blue eyes wearing a red sweater outdoors, with the Hope Reins logo in the top left corner and a caption about surgeries and Duke specialists.
A young girl in a red jacket petting a small pony held by a woman, with text emphasizing Jesus as a mentor and healer, and a call to help others during Christmas.

ANNUAL REPORT

A young girl lying on a brown horse with a turquoise saddle, outdoors on a sunny day, with a logo and text about Hope Reins 2022 Annual Report.
A young girl riding a horse with a woman beside her in an outdoor setting with autumn trees. The girl is wearing a helmet and plaid shirt, smiling. The woman is holding the horse's reins and wearing a brown jacket.
A financial report page showing 2022 finances including revenue, operational expenses, capital expenses, and team support, with a small map of North Carolina and survey results.

CAMPAIGNS

“Heroes for Hope” is Hope Reins’ annual fundraising campaign which raises funds specifically to care for horses that serve their children. This year’s theme was a “Bridal Shower,” wherein Sammy and Dolly would say “I do.” This direct mail piece helped smash their $250k goal and raised over $400,000 for the organization. 

Two horses dressed for a wedding, one with a tuxedo and the other with a bridal veil, standing on grass with a sign that says 'Heroes for Hope, Bridal Shower, Sammy & Dolly,' and a caption that reads 'Just say I do!'
A young girl with curly hair wearing a flower crown and a white dress, smiling and standing beside a horse with a white and brown coat, a white mane, and a flowing white ribbon on its head, in a green outdoor setting.
Three horses with labels and descriptions for a wedding gift suggestion. The left horse, labeled 'Cancer Treatment', is white with a black mane. The middle horse, labeled 'Hero', is light brown with a white face marking. The right horse, labeled 'Zeb', is brown with a white stripe on its face. Each horse has a background of green trees and a body of water.

NEWSLETTER

A young boy kneeling in a creek next to a brown horse, with trees and a fence in the background, on the cover of Hope Prints newsletter Spring 2023.
A woman holding a horse's reins smiling outdoors, with text about her family and community contributions, and photos of her with horses and family members.