Monthly Giving Awareness Week - Giving Tuesday
Image courtesy of Giving Tuesday - Monthly Giving Awareness Week
Monthly giving is a game-changer for nonprofits, providing financial stability, stronger donor relationships, and long-term impact.
Here’s why every nonprofit should prioritize it today:
Reliable Revenue Stream
Unlike one-time donations, monthly giving ensures a consistent flow of funds, allowing nonprofits to plan ahead and invest in sustainable programs.
Increased Donor Retention
Recurring donors tend to stay engaged longer, building a deeper connection with the organization. Monthly giving fosters loyalty and trust, leading to higher lifetime donor value.
Easier for Donors
Smaller, recurring donations are more manageable for supporters than large one-time gifts. This accessibility encourages more people to contribute regularly.
Effective Fundraising
Acquiring new donors can be expensive, but retaining monthly donors is more cost-efficient. Nonprofits can spend less on outreach while maintaining a steady donor base.
Greater Impact Over Time
Even modest monthly contributions add up, allowing nonprofits to fund long-term projects and respond to urgent needs without financial uncertainty.
Looking for more great info about monthly giving?
Giving Tuesday had their first-ever week dedicated to celebrating and growing recurring giving programs.
Lots of great info on their website was shared during the week May 12-16. Check out these links for some great tips about monthly giving for your nonprofit!
