Whether you’ve never heard of Giving Tuesday before or it’s the highlight of your fundraising calendar, it’s important that your organization has a plan in place for it.

Social media is a cost effective way for nonprofits to get their message out and engage with their supporters. A key component in an effective social media strategy is social listening (monitoring).

Giving is about feeling, rooted in relationship. Nonprofits have to connect with people, and make them feel something— angry, sad, happy, or even inspired in order to grow their impact.

Once you’ve figured out your audience and set marketing goals for your nonprofit, it’s time to start thinking about how to communicate your message.

Since most grants take hours or days to complete, spending some time learning whether you have a chance at funding is a good investment.

Here is a checklist to use when researching a potential grant opportunity.

Once you’ve figured out your audience and set marketing goals for your nonprofit, it’s time to start thinking about how to communicate your message.