January marks two amazingly fun, creative, and successful years of “Loop-ing” around Raleigh and Durham!

Now that you know who you’re talking to, what you want to say, and how you want to say it, the final step in building a marketing plan for your nonprofit is to produce value for your audience.

Whether you’ve never heard of Giving Tuesday before or it’s the highlight of your fundraising calendar, it’s important that your organization has a plan in place for it.

Social media is a cost effective way for nonprofits to get their message out and engage with their supporters. A key component in an effective social media strategy is social listening (monitoring).

Giving is about feeling, rooted in relationship. Nonprofits have to connect with people, and make them feel something— angry, sad, happy, or even inspired in order to grow their impact.

Once you’ve figured out your audience and set marketing goals for your nonprofit, it’s time to start thinking about how to communicate your message.